Growing concerns about the planet have inspired makeup lovers to search for eco-friendly alternatives and buzzwords like “clean”, “organic” and “natural” are some of the most searched words when looking for skincare. In recent years, the beauty industry has begun to shift away from products with ingredients that can’t be pronounced, to a focus on more natural alternatives. We are excited to be joining the cause by carrying natural brands in the shop that are good for your skin and better for the environment. But what makes the products we’ve added so special? Why should you make the switch? Read on for the answers to all of your questions.
Here are 6 key benefits of using natural cosmetics:
The impact of conventional beauty products on the environment is monumental, yet goes mostly unnoticed.
A typical makeup product is made with 15-50 ingredients which include emulsifiers, preservatives, thickeners, moisturizers, colors and fragrances derived from petrochemicals, minerals and animal sources.
These synthetic ingredients damage the environment in many ways - for example, microplastics found in glitter take hundreds of years to degrade and harm marine life. The use of palm oil in 70% of all beauty products causes destruction of precious rainforests, and release of volatile organic compounds (VOCs) in fragrances contributes to air pollution.
Packaging is also a major issue - the global beauty industry produces more than 120 billion units of plastic packaging annually, yet only 9% is recycled.
Thankfully, eco-friendly cosmetics are free from plastic microbeads, petrolatum, parabens, phthalates, and synthetic fragrances. They contain plant extracts and natural fragrances which are kind to the planet. What’s more, eco beauty brands use packaging that is biodegradable or reusable.
You may be surprised to learn that most ingredients in cosmetics in the US are largely untested and unregulated. In the US, the FDA only bans or restricts 11 chemicals compared to 1,328 chemicals banned by the European Union. Although not all synthetic cosmetic ingredients are harmful, some have been linked to endocrine diseases as well as cancer.
Organic ingredients are safer in makeup and skincare products alike.
Most mainstream makeup products have alcohol, fragrances, colorants and other unnecessary fillers that cause skin irritation, acne and headaches in many people. Natural products are scented with essential oil extracts such as lavender, citrus and eucalyptus which smell amazing and also have aromatherapeutic benefits. They won’t block your pores or cause allergic reactions. Take one of the newest beauty brands to be added to Replenish, Elate Beauty, for example. Elate Beauty’s products are all natural and focused on quality, organic ingredients that look good. You can pick up facial oils, lipsticks, eye liner pencils and more at the shop today!
4. Not tested on animals
Makeup companies conduct tests on animals to assess the safety of new ingredients. More than 500,000 animals are used to test cosmetics around the world each year, including rabbits, mice, guinea pigs and rats. When the experiments end, the animals are killed in inhumane methods.
Since animals cannot vocalize their own preferences and choices, it’s up to us to protect them, and one of the ways you can do that is by choosing vegan and cruelty-free natural and organic makeup. River Organics, another one of our favorites, begins formulating their products from plant oils and are never tested on animals. Their products hydrate the skin naturally and they have a full list of ingredients for each product that is easy to understand.
5. Budget friendly
There’s a common misconception that organic products for your skin are more expensive than synthetics, but that couldn’t be farther from the truth. The brands we carry in the shop, which can also be purchased on our website, are priced similarly to their big-brand counterparts. Our Vegan Mascara from River Organics costs $18, which is a bit cheaper than a similar product from Ilia Beauty.
Brands in the natural cosmetics space aren’t just one trick ponies. We’ve given a lot of spotlight to some of our favorite make-up brands but we can’t get enough of Earth Harbor’s skincare line. We carry a wide variety of their products including toner & make-up setter, eye-cream, and facial soap that gently purifies and removes build-up without stripping your skin. Not only does Earth Harbor Naturals look and feel great on your skin, this ethical brand is non-toxic and ethically sourced so you can feel great about using it.
Harmful everyday makeup products to avoid
So, now that you know the benefits of natural beauty products, here are some of the most harmful everyday products you can replace with natural alternatives:
Do you give your face and lips a quick scrub for a smooth makeup application? You may need to ditch your scrub. Plastic microbeads end up in rivers, lakes and oceans and work their way up the food chain and onto our plates.
As a result, The U.K. and several states in the U.S. have banned the use of microbeads in rinse-off cosmetics to safeguard oceans.
Next time you need a scrub, check out Poppy & Pout, an American eco-beauty brand that we LOVE.
Single-use cotton swabs
Cotton swabs are essential for any makeup kit. They cleanup mistakes and allow precise makeup applications. Unfortunately, single-use cotton swabs are right up there with plastic bags and plastic straws when it comes to environmental pollution.
Switch to reusable cotton swabs to reduce your carbon footprint. The LastSwab is a great alternative to the everyday cotton swab. The reusable Q-Tip comes in two different models for beauty and general Q-Tip uses. It’s made from durable yet flexible, high quality, and non-toxic materials and comes with a convenient and biodegradable carrying case that keeps your reusable Q-Tip stored away safely.
Removing makeup with cotton balls or cotton rounds is commonplace but isn’t exactly environmentally friendly. Reusable facial rounds from Marley’s Monsters are an easy alternative for your daily makeup routine and can be even more convenient than the pack of cotton rounds you grab from the store. Marley’s Monsters Facial Rounds can be washed with your normal load and can be reused over and over again.
We get it - switching to natural alternatives can seem like a daunting task but it’s easy when you have trusted, organic, cruelty-free, and synthetic-free brands!
When you go natural, you’re not only being kind to your skin, you’re also being kind to animals and our planet.